The Idea
I’ve always admired Hungry Lion. The name alone is already doing half the work. It’s bold, memorable, and full of character. And it makes a promise: this food isn’t just for the hungry, it’s for the hungry-hungry. The type of hunger that roars.
So I thought, how do you make that idea bigger than just a meal deal?
What if we took the Hungry Lion name literally?
That’s how this idea was born.
I asked myself: what if Daniel wasn’t saved from the lions by a miracle, but by a two-piece combo meal?
We all know the story. But no one’s told it like this before.
The Script
This is a short cinematic advert, 30 to 45 seconds, that plays out like a local twist on a biblical epic. We open inside the lion’s den. Dust in the air. Low growls. The tension is heavy.
Daniel stands alone. Calm. Brave. Kinda hungry.
The lions emerge. Fangs out. Ready to feast.
But instead of praying for rescue, Daniel reaches into his robe and pulls out a glowing Hungry Lion box.
Steam rises. The smell hits. The lions freeze.
Next thing, one’s licking his hand. Another’s stealing fries. A third is sipping from the drink cup like a tame house cat.
VO: “Hungry Lion. Food worth roaring for.”
On-screen text: Why fight when you can feast?
Want the full script? Just ask.
The Visual Mockup
This concept lives and dies by its visual punchline.
Real lions. Real hunger. One ridiculously irresistible fast food bag.
The images are cinematic. Think golden lighting, ancient textures, dramatic contrast between danger and comfort.
You’ll see:
Daniel standing in a stone den, lions closing in
The glow of the Hungry Lion bag lighting up their faces
Lions munching chicken like toddlers at lunchtime
Daniel chilling like it’s a normal Thursday
It’s biblical meets bold branding.
The lions go from terrifying to tame, and all it took was a box of perfectly fried chicken. That’s the joke, and the magic.
Why This Idea Works
It flips a familiar story in a bold, surprising way
It puts the product at the center, not just the punchline
It’s visually powerful and meme-ready
It turns the brand name into the concept, no extra gimmicks
And it’s proudly local, something that winks at shared culture but still feels fresh
It fits right into Hungry Lion’s world. Proudly African, a bit cheeky, and always loud when it comes to flavour.
What This Shows About My Writing
I write ideas that start with “wait, what if”
I love humour that comes from clarity, contrast, and cleverness, not noise
I build from insight, but I think in pictures. I write for ears and eyes. And I love a good payoff
This project shows how I:
Use a brand’s name and tone to fuel a whole narrative
Write with visual punch and story logic
Keep humour grounded in real references and local pride
Know when to be clever, and when to let the chicken speak for itself
If you’re looking for a writer who can turn a two-piece combo into a cultural moment, let’s chat.
