a few things I've made

Work

Ad concepts for brands I love. Nobody asked me to write these, I just couldn’t help myself. Each one starts with a question: what would make someone stop scrolling?

Ad concept · 22 July 2025

“Daniel & the Hungry Lions”

The IdeaI’ve always admired Hungry Lion. The name alone is already doing half the work. It’s bold, memorable, and full of character. And it makes a promise: this food isn’t just for the hungry, it’s for the hungry-hungry. The type of hunger that roars. So

Ad concept · 23 June 2025

Chicken Licken – “Feel the Fire”

The Idea I’ve always loved Chicken Licken. Not just the food, but the ads. There’s something about the humour that always gets me. It’s weird, local, and just smart. It never takes itself too seriously, and that’s exactly what I enjoy most. So I thought,

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